So Yesterday Three themes of 'So Yesterday' Teen Romance Marketing Fashion Setting Pg. 117 - 118 I grabbed a gift bag, assuring myself that it was just to look for clues about the party's sponsors. New York parties are mix of advertising, guest list and give aways.
Scott Westerfeld Uglies
Gift bags are the final repository of all this cross-marketing, with everyone involved throwing in an abundance of free toiletries and CD singles. Character Pg. 19 hunter is on an elaborate pyramid that shows now the characters play role in the marketing business and how they relate to each other Quote Pg. 12 'i was kind of bugged by the missing - black - women formation' ( shows how innovators think of ads) Pg. 9-10 ' its just a job. You get payed for your opinion.' 'we watch an add.
Thirty seconds of T.V. Fifty bucks.' 24 'that club is so last April Pg.
So Yesterday By Scott Westerfeld Summary
46 'I don't know', 'they're so good like the perfect shoe the client never made.' Evidence Evidence Quotes Setting Evidence Character Character Setting Plot Pg. 233 we worked on those shoes for 2 years, getting them just right. Adobe photoshop portable. We wanted to put them on the street with the sinister swooshes.
But certain people in our organisation thought they were too cool. A theory was proposed that we'd be making the client hip angain by association. 2-3 'finally i kissed her forhead lingering for the vanilla scent of her hair' Pg.160 L.13-15 'that's the coolest thing anyone's ever said to me,' 'well isnt that.' She kissed me.
Plot Plot Pg. 98 'you think my bangs lack confidence?'
'I think mabey you're still scared that you might lose your cool again' 'Jen gasped, and i stepped back, blinking at the sudden radiance ofpanels, laces, tounge and tread. Heither of us said a word, but we both knew istantly.' 'they were the coolest shoes we'd ever seen.' 113-114 'But did she like me? I rubbed my temples - the big problem with being dazzeled by someone ( yes, I was dazzaled) is that you wind up too dazzeled to see if they're dazzeles by you in return.
Or something like that. Maybe Jen was just Fascinated by the hunt for the missing Mandy, and do girls ussually bleach the hair of guys they want to hook up with? Probably not, but mabey jen did. A Novel By Scott Westerfeld Three themes of 'So Yesterday' Teen Romance Marketing Fashion Setting Pg.
117 - 118 I grabbed a gift bag, assuring myself that it was just to look for clues about the party's sponsors. New York parties are mix of advertising, guest list and give aways.
Gift bags are the final repository of all this cross-marketing, with everyone involved throwing in an abundance of free toiletries and CD singles. Character Pg. 19 hunter is on an elaborate pyramid that shows now the characters play role in the marketing business and how they relate to each other Quote Pg. 12 'i was kind of bugged by the missing - black - women formation' ( shows how innovators think of ads) Pg. 9-10 ' its just a job. You get payed for your opinion.'
'we watch an add. Thirty seconds of T.V.
Fifty bucks.' 24 'that club is so last April Pg. 46 'I don't know', 'they're so good like the perfect shoe the client never made.'
Evidence Evidence Quotes Setting Evidence Character Character Setting Plot Pg. 233 we worked on those shoes for 2 years, getting them just right. We wanted to put them on the street with the sinister swooshes. But certain people in our organisation thought they were too cool.
A theory was proposed that we'd be making the client hip angain by association. 2-3 'finally i kissed her forhead lingering for the vanilla scent of her hair' Pg.160 L.13-15 'that's the coolest thing anyone's ever said to me,' 'well isnt that.' She kissed me. Plot Plot Pg. 98 'you think my bangs lack confidence?' 'I think mabey you're still scared that you might lose your cool again' 'Jen gasped, and i stepped back, blinking at the sudden radiance ofpanels, laces, tounge and tread.
Heither of us said a word, but we both knew istantly.' 'they were the coolest shoes we'd ever seen.' 113-114 'But did she like me? I rubbed my temples - the big problem with being dazzeled by someone ( yes, I was dazzaled) is that you wind up too dazzeled to see if they're dazzeles by you in return. Or something like that. Maybe Jen was just Fascinated by the hunt for the missing Mandy, and do girls ussually bleach the hair of guys they want to hook up with?
Probably not, but mabey jen did. 9-8 'can i bring someon' 'uh sure. We need more bodies.
But they.you know?' Jen glanced at me, her eyes narrowing begining to realise that i was talking about her. New York romance.
Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market.But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue-a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it. I enjoyed Scott Westerfeld's Uglies series so I was curious to see how I'd like one of his books that was set in the real world.
I thought he did a great job with the characters of Hunters and Jen. They were unique, likable, and memorable. I also loved the historical facts that Westerfeld put in the story. And like the Uglies series, So Yesterday makes you think about how things work in our society-specifically, how we decide what is cool and what isn't.
It seems like such a silly topic, but as Hunter points out, there's big money to be made in cool. People really do pay ridiculous amounts for the cool label. My only complaint about this book (besides a few swear words that I wished weren't there) was that I wanted more from the ending. I'm not sure what-but it just seemed like Hunter went through so much to try and help his friend and got so little.
(But then maybe that was the point-people who are all about cool aren't good friends.) Also, I never quite understood why the Jammers invited Hunter and Jen to the launch party. But all and all it was a book worth reading.
This is one of Westerfeld's earlier YA novels. That shows in the writing. So Yesterday lacks the fast pace, engaging characters and tight plot typical of the author's later YA books.
The too aptly named Hunter is a self-professed 'cool hunter' - someone who seeks out the latest trends before they're trends. Hunter is employed by large corporations to pass on his finds and take part in focus groups so that those expensive marketing campaigns that keep the mega-corporations afloat don't fizzle. Hunter's rather mundane world takes a turn for the exciting when he meets Jen, an innovator who makes the trends rather than following them. Jen and Hunter stumble into a conspiracy to upset the marketing status-quot and restructure the cool pyramid as they investigate a possible kidnapping. The book's characters are unique and memorable though some have a tendency to lean toward the cliche. Hunter and Jen are likable but they exist in a plot that isn't well fleshed out and lacks a lot of depth. Overall the book feels light and insubstantial - where's the story?
This is a couple of incidents loosely held together without any compelling impetus or drive. Hunter and Jen sort of bounce along with the story and are still bouncing when we leave them - reacting to their world but not changing it and not wholly a part of it. This is definitely not Westerfeld's strongest work, but you can see traces of the novels that came later and were much, much better. This may be my favorite Scott Westerfeld book. I enjoyed Uglies, Pretties, etc.
But lost interest in the series about half way through. I really liked Westerfeld's unique take on vampires in Peeps. This is Westerfeld taking on Culture Jammers, Fad, Fashion, Trends, Conformity, and Modern Consumerism. It's an romance/mystery/social commentary/adventure set on the streets of Manhattan, following one weekend in the life of a 'cool-hunter' - a teen who earns money spotting new 'cool stuff' to sell to corporate amerika for mass production. It's a romance, between a trendsetter/analyst and an innovator/free-spirit.
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It's a mystery, as Hunter (the cool-hunter)'s boss disappears. It's social commentary, as I spent the whole book trying to figure out if it was completely realistic, or if it had a twinge of speculative fiction. It's an adventure, as our heros navigate the waters of seizure-causing Pokemon, faux-magazines, and unbranding in search of the perfect shoe (and/or boss). The only thing that got on my nerves was the author's refusal to name brands. Normally, this would have added a star in my book, but in this case, Westerfeld makes a point of not naming the brand, then gives clues that make the brand identity obvious. I think this does the opposite of what the author intends - I spent mind-power identifying the brand instead of glossing over it, giving more attention to the brand, not less. I don't like bending my mind around clues with the prize being the word 'Visa.'
It kind of feels like a slap in the face. Maybe that's the point. But really, read it. It still feels very current - and that could change any minute now. Let's talk about the cool pyramid. At the zenith, we have the Innovators. These are the first ones to do something new - rock a backwards baseball cap, get two piercings in one ear, wear boots on the outside of their pants.
'When you meet them, most Innovators don't look that cool, not in the sense of fashionable, anyway. There's always something off about them. Like they're uncomfortable with the world.' At the next level reside the Trendsetters. They are the second in line to follow a new trend. They usually watch out for innovations so they can make 'em spread, because they are usually watched by the 'regular people.' 'Unlike the Innovators, they are cool, so when they pick up an innovation, it becomes cool.
A Trendsetter's most important job is gatekeeper, the filter that separates out real Innovators from those crazy people wearing garbage bags.' Below, we have the Early Adopters, the first people with a new item - 'they test and tweak the trend, softening the edges.' Vital difference between these and the Trendsetters: 'Early Adopters saw their stuff in a magazine first, not on the street.' Further down, the Consumers. 'The people who have to see a product on TV, placed in two movies, fifteen magazine ads, and on a giant rack in the mall before saying, 'Hey, that's pretty cool.' At which point it's not.' Rounding out the bottom are the Laggards.
'Proud in their mullets and feathered-back hair, they resist all change since they got out of high school.' Where do you rank? Follow Hunter, a Trendsetter in New York City, as he meets Jen, an Innovator, stereotypical to the description. They get involved in a mystery, trying to find who's behind the plot to unravel the cool pyramid as we know it. Intriguing story - it will definitely make you look at 'cool' in a whole new light. I listened to this on audiobook, and I'll rate that the reader was decent. Nothing bad but nothing truly exciting either.
Made me wish books words made into radio serials with multiple actors. The book itself was decent. It was funny in most places. And had the sarcasm and jeering that a teen would have. I didn't expect it to be a mystery (I admit I chose it without knowing what it was about, but simply because it was an audiobook and was easily available to borrow) so that was interesting. Teens investigating something is a fun concept because you know their resources are limited and they aren't taken seriously by adults, so you hope that they achieve above average feats.
The plot was interesting because it was a part of society I wasn't familiar with - big businesses consulting teens on pre-launch and commercials and 'cool-hunters' and 'innovators,' or people who break the trend and march to their own beat and influence others inadvertently. I liked it up until the points where the theory about 'cool' and the corporations deciding what's cool for us were really approached.
I'm not a fan of big-business and it's affect on American culture and morals, so this part really turned me off. I'm not sure what the moral of the story is, besides to be an innovator yourself. I guess that's an important theme for teens, and that's what they think about. The book did have that benefit: reminding me how important it was to be cool when you were a teen, so you could impress everyone - and now as an adult it's more to claim your independence from others thought, or just to impress those that are close to you. The emphasis on being a predetermined 'cool' is what made me give the story two stars though. I didn't think there was much for teens to learn from it. Relatable, yes, but not very redeeming in its value to make up for the frequent language or materialism.
Warnings: Sex - nope. Violence - nope. The protagonists are chased by a scary looking bald guy in a dark building. Sadly that's the most exciting part of the book. Language - a lot of taking the Lord's name in vain. Some other farmer's curse words.
But too much of the former for me to be completely comfortable.
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